Combatting Gender Stereotypes In Advertising

Recent research from Unilever showed that just 3% of ads portrayed women as leaders or in managerial roles and that 40% of women don't recognize themselves in the commercials they see. 

The majority of ads I see generally feature apron clad women working away in the kitchen while dad heads off to work, or hot busty babes doing crazee things! I don't recognize myself in either so a new initiative and collective entitled Unstereotype led by some of the worlds biggest brands and advertising agencies and which aims to feature both sexes in more realistic roles is such a welcome step in the right direction.