I've spent most of my career in the film business and care so passionately about the advancement of women filmmakers, so it was a thrill to be asked to host a workshop on personal branding and mission statements for the women selected to join the Sundance Institute fellowship program.
Personal branding is the practice of people marketing themselves and their careers as brands and establishing a prescribed image or impression in the mind of others about an individual. It's how you’re perceived. Everyone has a unique personal brand, whether they know it or not. And ideally you control it - it's the image you project to the world that aligns with your mission.
The world likes to put people in boxes and project ideas onto us, so if you don't have a strong sense of self, then you're just a passive bystander in your own career.